They claim that green is definitely the new black. But don’t for just a moment believe that finding color inspiration naturally starts and ends with all the color green! Becoming environmentally friendly definitely holds great potential, especially when considering how far this movement could go towards protecting nature and its beauty. Nevertheless the degree that color may be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a never-ending method to obtain inspiration for first time ideas and strategies to choosing color. Stop and think for a moment of your sheer assortment of natural landscapes that exist all over the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to the local farmer’s market are all places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfortable, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to be like that because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and concentrate on the way color combinations found in nature change together with the changing seasons. Picture an environmentally friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white throughout the winter.
Now take that same rolling hill loaded with flowers and imagine the way changes not from season to season, but day-to-day. Picture in mind those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. See how even everyday alterations in the elements can trigger new bursts of color inspiration?
The very next time you’re trying to find the right color combination for the fashion or graphic designs, a client’s brand, or for the launch of any cool product that offers to save the environment, let nature inspire you. It’s everywhere you appear regardless of whether you’re being placed in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is simple making use of your Pantone color system!